Saturday, August 28, 2010

Overhauled ESPNEWS to Debut Monday

by Milton KentFiled under: Sports Business and MediaCome Monday, ESPN will unveil an overhaul of its all-sports news channel, ESPNEWS, with two new shows as well as the addition of two blocks of "SportsCenter."

The Worldwide Leader announced that it will premiere "The Beat," a half-hour show hosted by Bram Weinstein, airing each weeknight at 6 p.m. ET and re-airing at 6:30 p.m. As described in a release, the show, whose title is designed to play off both the concept of a reporter's beat and a heartbeat -- "the pulse of sports" -- will feature stories, highlights and interviews as well as standing segments, all with the word "beat" in them.

The channel will also unveil "Highlight Express," a half-hour show of highlights and sound bites that will air essentially throughout the day when "SportsCenter" and "The Beat" don't air and frankly sounds a lot like the current ESPNEWS format. Permalink | Email this | Linking Blogs | Comments

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