Filed under: NASCAR Tracks, NASCARAs stock car racing reels from the recession and tracks across the country struggle to put fans in the seats, Atlanta Motor Speedway has announced a novel incentive -- free breakfast.
The speedway said it's prepared to feed any ticket-holding fan who sticks around until Labor Day morning following the Sunday night Sprint Cup race. To the thousands of campers scattered around the grounds, that's a free meal.
As NASCAR battles for the minds of the drivers, levying undisclosed fines to those who trash the sport too severely, the folks at Atlanta have decided to appeal to the tummies of the race fans.
So it's race-and-breakfast for the Sept. 5 Atlanta 500 ticket holder. You arrange for the bed.
It's another Bruton Smith (pictured) idea, as you might expect. This one popped into the head of the chairman of Speedway Motorsports, Inc., this past March, when he was talking with his Atlanta track president, Ed Clark, about the old "champion's breakfast" the SMI track south of Atlanta used to hold in the 1980s.
The NASCAR season used to end at Atlanta, and on the morning after that final race, all of the fans were welcome to come to breakfast with the new NASCAR champion. They came by the thousands, according to Clark.
"We need to do that again," Smith told Clark last March. And since the season no longer ends at Atlanta, the old champion's breakfast was reborn as "Breakfast on Bruton." Permalink | Email this | Linking Blogs | Commentsrvtrader
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