CBS, FOX, NBC Stage War of Words for NFL Ratings Supremacy

by Milton Kent

Filed under: Sports Business and Media

Sunday's NFL turf battles serve as a prelude to the fight between the broadcast carriers each week to claim that theirs is the network of record for professional football.

The linguistic footwork exhibited by FOX, NBC and CBS to proclaim ratings superiority can be as deft as Andre Johnson trying to get two feet down on a sideline route, albeit a lot less fascinating. All three networks are claiming some piece of the Nielsen ratings crown for this season -- a year where football viewership is as high as it's been in recent memory.

And the NFL, meanwhile, crows about its dominance over the entire field of television, noting that its games occupy the top 15 slots of most watched programs of the television season. Last Thursday's Atlanta-Baltimore game, airing on the NFL Network, beat out the Boston-Miami NBA game on TNT, despite the fact that the NFL Network is available in far fewer homes than TNT.

In a four-page press release, NBC laid out that last Sunday's New England-Pittsburgh game was not only the number one prime-time show on Sunday night -- extending that streak to 10 straight weeks -- but was also the most watched and highest rated prime-time show for the week. NBC also boasts that its Sunday night package is the No.1 show in prime time for all the key adult and male demographic groups, namely among adults aged 18-34 and 25-54, as well as men aged 18-34, 18-49 and 25-54.

 

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Source: http://nfl.fanhouse.com/2010/11/19/cbs-fox-nbc-stage-war-of-words-for-nfl-ratings-supremacy/

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